◉ A WORLD FIRST - REAL CACAO IN A CARTON
REAL CACAO.
READY TO SCALE
The cacao you make at home with a generous scoop is incomparably better than anything you can buy. Someone finally bottled that.
A BILLION DOLLAR GAP
Those numbers represent people who already buy real cacao. Not Milo. Not Nesquik. Real cacao powder. Joyful is the first time they can drink it ready-made.
$25B
Global Cacao
Powder Market 2025
$72B
By 2032
16.8%
CAGR
◉ WHY WE MADE THIS
THE DRINK
THAT
Should've
EXISTED.
Coffee has a ready-to-drink. Tea has a ready-to-drink. Matcha, kombucha, oat milk — everything has a ready-to-drink. Everything except the oldest functional drink on earth.
So we built the cateogry.
LEADING THE TRENDS
Sugar-free. Plant-based. Ready-made. The market asked for all three.
66%
of Americans reported efforts to limit sugar intake
53%
of chocolate milk market share are Aseptic cartons
65%
of the world population is
lactose intolerant
THE SCIENCE SELLS ITSELF
Cacao is one of the most-studied functional foods on earth. Consumers already know what it does — they just couldn't buy it in this format. Until now.
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MOOD LIFT
Natural compounds in cacao are linked to the feeling people chase when they eat chocolate.
CLEAN ENERGY
50mg natural caffeine plus theobromine — lift without the jitters.
SHARPER FOCUS
180mg flavanols support healthy blood flow to the brain.
Clear head, calmer mind.
MINERALS YOU NEED
30% DV magnesium, 96% DV copper, plus iron & zinc — in one small carton